13 Ethical Companies Doing Black Friday Right

Photo by  Jacek Dylag

Photo by Jacek Dylag

This article originally appeared on Shelbizleee a blog about sustainability and zero waste living by influencer Sheblizeee. I decided to share it here because, Shelbi is a wonderful contributor to LIM and her work needs sharing on this holiday to offer a different way of consuming.

United By Blue

United By Blue is a sustainable active clothing brand that uses sustainable materials to create their products including organic cotton and recycled polyester.

The Deal - United By Blue has begun a new initiative known as Blue Friday. Instead of opting to shop til you drop, you can order a DIY a clean up kit and get outside and serve mother earth by cleaning up rubbish from our natural environment.

They will also be having a 25% off sitewide sale and various other sales throughout the week.

Pela Case

Pela created the world's first compostable phone case! The phone case is made from a biopolymer and flaxstic that comes from agriculture waste. It can be composted in an industrial or backyard compost at the end of it's life.

The Deal - 30% OFF site-wide on Black Friday with code BF2018 (Shop Now).


Greenvelope is an electronic invitation service that allows you to replicate the experience of receiving an invitation without the use of any trees. Greenvelope’s mission is to help save trees, time, and money.

The Deal - Get 20% OFF your holiday invitations with code LIM20.

Now through December 31, 2018 Greenvelope will plant a tree for every purchase. (Shop Now).

Miakoda New York

Miakoda produces ethical clothing in New York. They use sustainable fabrics such as organic cotton, bamboo, and non toxic dyes. They also upcycle their scrap fabric into headbands and scrunchies

The Deal - Use code GREENISTHENEWBLACK for 30% off Black Friday through Cyber Monday.

Earth Hero

Earth Hero is your one-stop-shop for all things sustainable! From children’s toys to tech goodies, you can find the most sustainable version at Earth Hero. They vet all of their vendors on transparency and sustainability.

The Deal - 20% OFF store-wide sale. You can also elect to give your savings to one of the three charities Earth Hero is giving back to this holiday season including Friends of the Earth, the Ocean Conservancy, and The Sustainable Packaging Coalition. (Shop Now).


Follain is the best online shop for all of your clean beauty needs. Their brands are thoroughly vetted to be sure that the only include clean and toxin free ingredients. The site includes brands such as Herbivore, Indie Lee, and RMS beauty.

The Deal - 20% OFF site-wide from Thursday until Monday, with free shipping on Cyber Monday. (Shop Now).

CONTINUE READING HERE and be sure to check out Shelbi’s Instagram and amazing Youtube video below on The Truth About Black Friday.

In this video Shelbi explores the problematic devices uses by brands and advertising agencies to convince us to over consume.

It’s a wonderful and in depth video, highly recommend watching and checking out the rest of Shelbi’s youtube channel.

Shelbi Orme